Why we use illustrations

We use illustrations to bring warmth of our brand personality to the website. We use bold, geometric shapes to make our complicated world feel friendly and accessible.

​ Nucleus illustrations

How we use illustrations

• Within infographics to make our messages easier to understand.

• Used on their own as the primary visual element.

• Layered over photography to enhance our stories.

• We use illustrations at larger sizes to draw use attention to areas of interest.