The Brand site shares the British Gas brand story, with supporting guidance and assets.
In order to realise this brand vision.
Taking in brand and accessibility guidelines.
Working with product teams to identify proven assets and related insights.
Looking for the shared, unifying concepts behind these.
Creating and curating high-quality user interface components and styles for product teams to use.
Establishing processes and tools that enable us to roll out updates to these assets easily.
Introducing ways for others to contribute to Nucleus, as well as flag any potential issues.
Following up on our adoption and impact.
Ensuring our communication is clear and usable for the product teams.
Building a community to sustain these processes.
We aim to make it easier for individuals and teams to learn about what it takes to create British Gas digital experiences.
Truly represent our brand identity across our digital, customer-facing solutions.
Reduce repetitive work, especially when it comes to design and front end development.
Reduce design and maintenance debt that tends to slow down updates.
Enable teams to focus on high value, creative work to solve problems and identify opportunities.