Guide

Page type | Guide page

Introduction

Guide pages unsurprisingly, give guidance to the reader. This guidance is often on a wide range of topics related in some way to the products and services the organisation offers. Guide pages are also an essential SEO tool, designed to drive traffic to the site by proving the organisation to be an expert on a range of (well considered and relevant) topics.

Purpose

  • Some guide pages are intended to provide specific detail relating to the products and services the organisation offers. Others answer important customer questions relating to our product and services.

  • To give customers the confidence they need to make a purchase.

  • To educate customers on a particular topic.

  • This might take the form of instructions on how to do something, breaking down a complex topic or deeper reading to help make a decision.

Example

https://www.britishgas.co.uk/energy/thinking-of-going-electric.html

Principles to follow

Clean and fresh

Tone of voice

Be helpful

Keywords

Functional / Informative

Feedback

  • Do you have insights or concerns to share? You can raise an issue via Github bugs.

  • See all the issues already raised via Github issues.

💩 🎉 🦄 You can also contact the team on Slack on the #product-nucleus channel!