Page type | Home page


Think of this page as the shop window. It is the primary display point of the brand. It needs to capture attention, and peak interest. It is also the starting point for many users to navigate into specific product journeys, or learn before they purchase. The homepage has to work hard and wear many hats without being an overwhelming barage of information.


  • An introduction to the British Gas brand, leaving a lasting first impression.

  • Promote specific products or services offered by British Gas.

  • Drive traffic to strategically important products and services.

  • Provide a starting point for customers to easily find what they need.

  • Promote the latest offers.

  • Act as a ‘meeting point’, which a user can return to at any point during their interaction with the site.



Principles to follow

Warm and friendly

Tone of voice

Be active Be natural


Promotional / Navigational / Informative / Memorable


  • Do you have insights or concerns to share? You can raise an issue via Github bugs.

  • See all the issues already raised via Github issues.

💩 🎉 🦄 You can also contact the team on Slack on the #product-nucleus channel!